Text

Models of scenario building and planning : facing uncertainty and complexity /

---

"Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. Importance is given to the analysis of the competitors' behaviour. If Models of Scenario Building Planning (MSBP) is there to serve strategy, it should consider with the utmost care the interaction between the concerned company and its competitors as well as its possible consequences. For example, when we talk about the company environment, we should never forget that it is not made just by impersonal economic or social forces, but also, if not foremost, by specific human actors, the competing companies. This book also focuses on the analysis of risk and uncertainty in MSBP (avoiding, however, any excess in technicalities). Risk can be defined as the probability of nonsuccess: MSBP should stress not only the advantages of a strategy based on the scenario which will eventually materialise, but also the losses incurred by betting on the wrong scenario(s). This is a point which has not received adequate attention in the literature on scenarios. The importance of the link between scenarios and strategies is also explored (i.e., how strategies can be worked out on the basis of the scenarios which have been built). "-- Provided by publisher.

---

Availability

Detail Information

Series Title

Bacconi on management series

Call Number

658.401 MAR m

Publisher

New York : ., 2014

Collation

xxii, 293 pages ; 23 cm.

Language

English

ISBN/ISSN

9781137293497 

Classification

658.401

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Strategic planning.
Decision making.
Industrial management.

Specific Detail Info

-

Statement of Responsibility

-

Other Information

Link

-

Daftar Isi

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment