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Strategy: 2008-2009

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Contents

Part 1 Setting the Stage For Competitive
1 What Is Strategic Management
2 The Context of Strategic Management
3 Analyzing the Internal Environment of the Firm
4 Analyzing the External Environment

Part 2 The Selection of Strategies
5 Corporate-Level Strategy
6 Business-Level Strategy

Part 3 Strategy Implementation and Control
7 Creating Effective Organizational Designs
8 Strategic Control

Part 4 Case Analysis
9 Analyzing Strategic Management Cases
Cases
Indexes

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Availability

Detail Information

Series Title

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Call Number

650 KET S

Publisher

New York : MC GRAW HILL., 2009

Collation

xv, 319 hal.; ilus.; 26 cm

Language

English

ISBN/ISSN

9780073381282

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

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Specific Detail Info

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Statement of Responsibility

David J. Ketchen and Alan B. Eisner

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