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Cloud computing strategies

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Contents

1. The Cloud Computing Market 3
1.1. For and Against Cloud Computing / 3
1.2. OnDemand versus onPremise IT / 6
1.3. The Four Pillars of Cloud Computing / 10
1.4. A Birdseye View of Cloud Computing Vendors / 14
1.5. A New Industry Is Being Born / 18
1.6. Competition in the Cloud Is Asymmetric / 22
1.7. The Multibillion Opportunity: Income from Advertising / 25

2. What Cloud Computing Has On Offer 29
2.1. Public Clouds, Private Clouds and Clients / 29
2.2. Cloud Applications and Platforms / 33
2.3. Providing the Cloud Infrastructure / 36
2.4. Cloud Computing, Spectral Efficiency, Sensors and Perspiration / 40
2.5. The Technology of Enabling Services / 44
2.6. At the Core of the Cloud Is Virtualization / 48
2.7. Strategic Products and Tactical Products 52

3. Strategic Inflection Points 57
3.1 Strategic Inflection Points in Information Technology / 57
3.2. Cloud Computing and IT Slogans / 62
3.3. User-Centered Solutions and Cloud Computing / 66
3.4. For Cloud Vendors, an Inflection Point Is Threat and Opportunity / 70
3.5. Cost Is One of the Dragons / 74
3.6. The Opaque Problems of Costs and of Pricing / 78
3.7. Salesforce.com. A Case Study on Pricing onDemand Services / 81

4. User Organizations of Cloud Computing 85
4.1. Potential Customers of Cloud Technology / 85
4.2. The Cloud Interests Small and Medium Enterprises / 88
4.3. Virtual Companies and the Cloud / 92
4.4. Using Virtual Networked Objects / 95
4.5. Consumer Technologies and the Cloud / 99
4.6. Social Networking and Multimedia Messaging / 103
5. Risks and Opportunities with The Cloud 109
5.1. The Computer as We Know It Today May Disappear / 109
5.2. The CIO's Career Is at Stake / 112
5.3. Centralization May Be a Foe, Not a Friend / 116
5.4. Budgeting for Cloud Computing / 119
5.5. Outsourcing, Infrastructural Interdependencies and the Cloud / 122
5.6. Service Level Agreements / 125
5.7. Is Cloud Computing a Lock-In Worst Than Mainframes? / 128

6. Reengineering the User Organization 133
6.1. Strategic Decisions and Reengineering / 135
6.2. Organizational Solutions Are No Sacred Cows / 137
6.3. The No. 1 Asset Is Human Resources / 140
6.4. Promoting Greater Productivity Through Reorganization / 144
6.5. The Transition from Legacy to Competitive Systems / 148
6.6. Avoiding the Medieval "EDP" Mentality / 151

7. Inside the Cloud of the Competitors 159
7.1. The Controllability of Computer Applications / 159
7.2. Platforms Rising. Google Tries to Be a Frontrunner / 162
7.3. Salesforce.com and Its Force / 164
7.4. Microsoft is Now on the Defensive / 167
7.5. Amazon.com Leverages Its Infrastructure / 170
7.6. EMC, VMWare and Virtual Arrays of Inexpensive Disks / 173
7.7. Wares of Other Cloud Challengers / 175

8. The Saga of an Open Architecture 181
8.1. Searching for an Open Architecture / 181
8.2. Challenges Posed by Big Systems / 185
8.3. Infrastructure as a Utility / 188
8.4. The Cloud’s System Architecture and Its Primitives / 191
8.5. The User Organization’s Business Architecture / 194
8.6. Financial Services Application Architecture; a Case Study / 198
8.7. The Architect’s Job: Elegance, Simplicity and Integration / 201

9. Internet and Cloud Security 205
9.1. Who Owns Whose Information in the Cloud? / 205
9.2. When Responsibility for Security Takes a Leave, Accountability Goes Along / 208
9.3. Data Fills the Air and Many Parties Are Listening / 211
9.4. Many of the Cloud’s Security Problems Date Back to the Internet / 214
9.5. Security-as-a-Service by Cloud Providers / 218
9.6. Fraud Theory and Intellectual Property / 220
9.7. A Brief Review of Security Measures and Their Weaknesses / 223
9.8. Security Engineering. Outwitting the Adversary / 226

10. Cloud Reliability, Fault Tolerance and Response Time 231
10.1. Business Continuity Management in the Cloud / 231
10.2. System Reliability, Human Factors and Cloud Computing / 234
10.3. Case Studies on Designing for Reliability / 237
10.4. The Concept of Fault Tolerance in Cloud Computing / 241
10.5. With the Cloud, Response Time Is More Important Than Ever Before / 244
10.6. Improving the Availability of Cloud Services / 246
10.7. The Premium for Lifecycle Maintainability / 250

11. Open Source Software and On-Demand Services 255
11.1. The Advent of Open Source Software / 255
11.2. An Era of Partnerships in onDemand Software / 258
11.3. Frameworks, Platforms and the New Programming Culture / 261
11.4. Finding Better Ways to Build IT Services / 264
11.5. The Case of Software Dependability / 268
11.6. Auditing the Conversion to Software as a Service / 271
11.7. Software Piracy Might Enlarge the Open Source’s Footprint / 274

12. Leadership in Logistics 277
12.1. Logistics Defined / 277
12.2. Customer Relationship Management / 280
12.3. Enterprise Resource Planning / 283
12.4. Wal-Mart. A Case Study in Supply Chain Management / 286
12.5. Just in Time Inventories / 289
12.6. Machine-to-Machine and RFID Communications / 294
12.7. Challenges Presented by Organization and Commercial Vision / 296
13. High Technology for Private Banking and Asset Management 301
13.1. Cloud Software for Private Banking / 301
13.2. Leadership Is Based on Fundamentals / 304
13.3. Cloud Software For Asset Management / 308
13.4. Cloud Technology Can Improve Fund Management / 311
13.5. Criteria for Success in Asset Management Technology / 313
13.6. Functionality Specifics Prized by the Experts / 316
13.7. Institutional Investors, High Net Worth Individuals and the Cloud / 320

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Availability

Detail Information

Series Title

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Call Number

004.6782 CHO c

Publisher

Florida : Taylor & Francis Group., 2011

Collation

xiii, 340 hal.; ilus.; 24 cm

Language

English

ISBN/ISSN

9781439834534

Classification

004.6782

Content Type

-

Media Type

-

Carrier Type

-

Edition

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Subject(s)

Internet
Network services
Cloud computing
Web services

Specific Detail Info

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Statement of Responsibility

Dimitri N. Chorafas

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