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Modern competitive strategy

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Modern Competitive Strategy, 3e , by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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Availability

Detail Information

Series Title

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Call Number

658.401 WAL m

Publisher

New York : McGraw-Hill/Irwin., 2009

Collation

xvii, 394 hlm.: ilus.; 23 cm.

Language

English

ISBN/ISSN

9780071276337

Classification

658.401

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition (International Edition)

Subject(s)

Strategic Planning
Management
Industrial Management

Specific Detail Info

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Statement of Responsibility

Gordon Walker

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