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Strategic management of technological innovation

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Strategic Management of Technological Innovation, 3/e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

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Availability

Detail Information

Series Title

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Call Number

658.575 SCH s

Publisher

New York : McGraw-Hill/Irwin., 2010

Collation

xvi, 318 hlm.: ilus.; 23 cm.

Language

English

ISBN/ISSN

9780071289573

Classification

658.575

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition (International Edition)

Subject(s)

Strategic Planning
Technological Innovations--Management

Specific Detail Info

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Statement of Responsibility

Melissa A. Schiling

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