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Models of scenario building and planning : facing uncertainty and complexity /
"Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. Importance is given to the analysis of the competitors' behaviour. If Models of Scenario Building Planning (MSBP) is there to serve strategy, it should consider with the utmost care the interaction between the concerned company and its competitors as well as its possible consequences. …
- Edition
- -
- ISBN/ISSN
- 9781137293497
- Collation
- xxii, 293 pages ; 23 cm.
- Series Title
- Bacconi on management series
- Call Number
- 658.401 MAR m
Modern competitive strategy
Modern Competitive Strategy, 3e , by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both sing…
- Edition
- Third Edition (International Edition)
- ISBN/ISSN
- 9780071276337
- Collation
- xvii, 394 hlm.: ilus.; 23 cm.
- Series Title
- -
- Call Number
- 658.401 WAL m
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