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Found 1 from your keywords: author="Acal Sudirman"
cover
Pemasaran jasa: tren pemasaran pada era digital
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Acal Sudirman

Sistematika buku Pemasaran Jasa: Tren Pemasaran Pada Era Digital ini mengacu pada pendekatan konsep teoritis dan contoh penerapan. Buku ini terdiri atas 16 bab yang dibahas secara rinci, diantaranya: Bab 1 Konsep dan Sistem Pemasaran Jasa, Bab 2 Dinamika Bisnis Jasa dan Pentingnya Pemasaran Jasa, Bab 3 Perencanaan Strategis dan Proses Pemasaran Jasa, Bab 4 Perilaku Konsumen dalam Konteks Jasa, …

Edition
-
ISBN/ISSN
9786231954213
Collation
viiii, 241 hal : ilus ; 24cm
Series Title
-
Call Number
658.8 ACA p
Availability1
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