Contents; Chapter 1 Introduction to business intelligence Chapter 2 Data warehousing Chapter 3 Business analytics and data visualiztion Chapter 4 Data, text, and web mining Chapter 5 Business performance management ONLINE MATERIAL Chapter 6 Neural networks for data mining
The purpose of this book is to describe what EC is – how it is being conducted and managed – as well as to assess its major opportunities, limitations, issues, and risks. It is written from a managerial perspective. Because electronic commerce is an interdisciplinary topic, it should be of interest to managers and professional people in any functional area of business. People in government,…