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Electronic commerce: A managerial perspective
The purpose of this book is to describe what EC is – how it is being conducted and managed – as well as to assess its major opportunities, limitations, issues, and risks. It is written from a managerial perspective. Because electronic commerce is an interdisciplinary topic, it should be of interest to managers and professional people in any functional area of business. People in government,…
- Edition
- -
- ISBN/ISSN
- 131976672
- Collation
- xxxi, 792 hlm.; ilus.; 28 cm.
- Series Title
- -
- Call Number
- 658.84 TUR e
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