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Electronic commerce: A managerial perspective
The purpose of this book is to describe what EC is – how it is being conducted and managed – as well as to assess its major opportunities, limitations, issues, and risks. It is written from a managerial perspective. Because electronic commerce is an interdisciplinary topic, it should be of interest to managers and professional people in any functional area of business. People in government, education, health services, and other areas also will benefit from learning about EC
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