Strategic Management of Technological Innovation, 3/e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strat…
Modern Competitive Strategy, 3e , by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both sing…
CONTENTS: Pt. 1 Concepts and Techniques for Crafting and Executing Strategy Sect. A Introduction and Overview 1.What Is Strategy and Why Is It Important? 2.Leading the Process of Crafting and Executing Strategy Sect. B Core Concepts and Analytical Tools 3.Evaluating a Company's External Environment 4.Evaluating a Company's Resources and Competitive Position Sect. C Crafting a…
CONTENTS: Strategy maps Operations management processes Customer management processes Innovation processes Regulatory and social processes Aligning intangible assets to enterprise strategy Human capital readiness Information capital readiness Organization capital readiness Customizing your strategy map to your strategy Planning the campaign Private-sector organizations …
CONTENTS: Pt. 1. Environmental foundation 1. Globalization and international linkages 2. The political, legal, and technological environment 3. Ethics and social responsibility Pt. 2. The role of culture 4. The meanings and dimensions of culture 5. Managing across cultures 6. Organizational cultures and diversity 7. Cross-cultural communication and negotiation Pt. 3. Inte…